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Mastercard Priceless Experiences was recently announced to launch shortly after the company announced several plans in Cannes, France. The new program will be the first-ever voice-recognition tool for conversational speakers tapping into a new market, which has recently enjoyed the presence of Apple's Siri and Alexa. This is a huge deal because it means that businesses and consumers alike can utilize voice recognition tools with ease and not have to rely on bulky computers or traditional keyboards. Here are some of the other benefits that will be realized through the application of this technology.

Consumers will no longer have to endure long waits and be subject to long phone conversations with agents or customer service representatives. With the application of Apple's voice recognition technology, customers will have the freedom to speak with a personal assistant during business meetings, interviews, product demonstrations and sales calls. The customer will never miss a single important sales opportunity because of a long phone call. Additionally, customers will never have to miss out on any valuable time sharing important information about a new product or service.

A large number of retail outlets including Best Buy, Target, Wal-Mart, Office Max, etc. have already begun using Apple's speech-to-text application developed for the Mac. Now, any person who goes into one of these stores will immediately recognize their speaking voice thanks to the application built by Apple.

This is just the beginning of what the Mastercard Puts Customers at the Center of Its Business Operations. The application developed by Apple has the ability to identify speaking voice at any time throughout the day. It is capable of identifying voices of greetings, calls made and even inbound and outbound calls. Through the use of this voice-recognition technology, customers no longer have to stand still while speaking to an agent or customer service representative. They can now simply move their hands and body to speak with a real person.

What's more is that with the voice recognition application developed by Apple, customers won't have to take a break to ask a question. An agent or customer service representative will be able to give a quick answer without pausing. This is very helpful when waiting in line at the grocery store. Wouldn't it be great if you could say to the cashier,” Asked for your order, ma'am? Thank you.”

The application developed by Apple contains speech recognition technology, which enables it to distinguish between male and female voices. It also has the ability to identify a child's voice. The voice recognition is based on a set of algorithms that are continuously being updated and improved upon. This new voice recognition is helping to reduce errors that can occur with manual voice recognition.

In addition to reducing errors, voice recognition is also helping to speed up the process of completing transactions. This is because instead of being forced to stop at each sales rep and ask for his or her information, all transactions can be completed at one time. Customers no longer have to wait their turn to be called on during a transaction. They don't have to go rummaging through aisles of items in order to ask for help. With voice recognition, the interaction between customer and business is simplified.

All transactions made using voice recognition are processed immediately. Therefore, there is no need to place the customer on hold or worry about not being able to connect with them later. The application developed by Apple is expected to be introduced at a later date. Timing is always an important part of any major product launch and voice recognition is just another step in speeding up the process.

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